SOCIAL MEDIA MANAGEMENT
OBJECTIVE
Adding character to their social media by building an understanding of the brand's vision, mission, and mental health services through educational and mindful content creation and thoughtfully written text elements. Building a strong community, providing a platform and digital space to get help, find answers, or engage with an international mental health community.
SOLUTION
We focused on aesthetics and good design to convey complex or stigmatized subjects. Our mission was to show that WePractice is more than just a platform to find psychological support. Through a mixture of elevated imagery, meaningfully composed layouts, and short videos, we wanted to highlight their wide range of actions towards a mentally healthier Switzerland. On a daily basis, we ensure engagement by reaching out to their followers and thus providing mental health support.
WePractice is a platform for mental health that facilitates access to psychological and therapeutic care. WePractice operates an online directory of qualified psychotherapists and psychological counselors, and provides a nationwide network of co-working practices that create an optimal environment for both practitioners and clients. Their mission is to strengthen mental health in Switzerland sustainably by empowering mental health professionals to make the best possible psychological support accessible to everyone.
— WePractice
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STORYTELLING & CONTENT PRODUCTION
OBJECTIVE
Producing custom photo shoots for multi-channel use that showcase the brand's values, the people behind it, and their perspective on mental healthcare to fosters a deeper sense of belonging and support. This results in a sense of community, affiliating like-minded individuals.
SOLUTION
We brought the WePractice story to life with therapist-driven content production, resulting in emotionally charged imagery combined with short introductory videos of each member for a multi-channel presence. Our approach was to create a high-impact campaign, art directed and color treated to identify and connect with the brand. With the primary goal of visualizing the humane and caring vision behind the brand, we also envisioned reframing the conversation around mental health and therapy.
The demand for psychological and psychotherapeutic support has soared in recent years. The insufficient supply frequently involves waiting times lasting several months for a therapy appointment. With WePractice, we have devised an innovative solution for therapists and patients alike.
— Gian Saratz, CEO of WePractice
BRAND & IDENTITY DESIGN
OBJECTIVE
WePractice wanted to reimagine their existing brand and identity to better reflect their strategic positioning. By breaking the stigma around mental health using accessible design solutions, they clearly convey that they are a new kind of mental health company in Switzerland.
SOLUTION
To support this relationship-driven experience, we positioned WePractice as a people-centric brand that is flexible to the needs and priorities of its therapists and clients. In doing so, we wanted to highlight and graphically simplify the highly consequential yet convoluted process of each mental health journey. By redesigning the original identity and creating a new brand story, including design elements that emphasize the ever-changing inner world. We also worked to visually communicate the brand narrative by developing a more accessible and positive color palette that represents the spectrum of human emotions.
WePractice is a modern community practice for mental health that aims to strengthen mental health and to make the best possible psychological support accessible to everyone. They facilitate access to psychological services and support psychotherapists and psychological coaches in their work. Our focus was to increase WePractice's visibility through various design disciplines and marketing concepts, including rebranding, print and web design, as well as social media management and content creation.
Photography by: Christopher Philadelphia, Ramona Gschwend
Photography Art Direction: BYKARB
CLIENT
WEPRACTICE
INDUSTRY
HEALTH
Together for a mentally healthy Switzerland.
DIGITAL & PRINT DEVELOPMENT
OBJECTIVE
The main objective of the relaunch was to create a platform where people can easily get access to therapy, while at the same time creating a space for mental health professionals to develop a thriving practice. We focused on the realization of a comprehensive visual identity through various digital and printed brand collaterals, telling the brands story.
SOLUTION
First, we provided a website tailored to the individual needs of both audiences. Through the development of a branding system, we continued to create digital and print assets that brought the newly formed and modernized WePractice to the forefront as a leading platform, while de-stigmatizing therapy and raising awareness of mental health issues. Colorful and cheerful layouts along with clean typography conveyed their professional expertise and supportive approach, while increasing accessibility and opening a new era of wellbeing.
Find the right psychotherapist for individual & collective solutions! WePractice offers you a selection of experienced therapists to work on your goals, overcome challenges and concrete issues. Strengthen your mental health!
— WePractice
CHARLOTTE CULOT
DRINKPURE
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INNOLANA
OLIO NOBILE
PORSCHE AK SKI
PORSCHE SABRINA CIPOLLA
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