the story

      by karb

by karb was founded by alexandra krüsi and rina bieber in 2018.

an innovative creative agency concept based in munich and zurich. a unique approach, with access to high profile inspiring individuals.


feeling the need for sustainable and modern communication strategies suiting each brand. we believe in a close relationship with our partners and challenge the constant progress to the consumer’s behavior. we cover digital, creative and communication services and encourage a new way of thinking. 


count memories not calories.

by karb - your daily dose of creative kcal. content, fashion, beauty and lifestyle - our version of karbs. it is all about keeping the creative balance and the individual nutrition. creating meaningful routines for your company. team by karb at your service.


new strategic concepts to visualize brands. telling their story from a different point of view focussing on brand values, core ideas and target group manners with an emotional and personal twist. by karb thinks outside the box with a real 360° implementation. celebrating digital media with a high influence of print.


we create inspiring experiences with individual approaches. team by karb realizes concepts & cooperation across all types of channels. our 360 way of thinking unites in a unique usage of all relevant forms of new media. by karb is a social circle of experts with a highly innovative claim. zeitgeist is key to the by karb philosophy. 


to be successful follow the rules, to make history break them.

everyone has their own story. by karb is ready to embrace yours.


alexandra krüsi

the former fashion editor and art director for the publishing houses hubert burda and condé nast shares her fashion expertise and enthusiasm for the creative industries. fashion design and styling, campaign and editorial productions as well as social media, strategy and the interest to merge on- and offline media in an authentic and high-quality approach.


rina bieber

the former public relations and marketing consultant shares her expertise in the fashion, beauty and lifestyle field with communication strategies that combine a creative and innovative approach with a target orientated take. on- and offline experiences, sharing and creating stories according to the brand values.


the best of both worlds. combining editorial departments with strategic communication concepts. by karb combines strategic, innovative and above all creative approaches with a cross-industry and network orientated claim. with an inspiring environment, team by karb implements each individual project with a maximum awareness for the brand’s interests.


by karb connects people out of the creative industry. with monthly get-togethers for the by karb community, friends and family. connect. rethink. inspire. working on new ideas, discussing the changing industry and upcoming projects.


2 words 6 letters say it and we are yours. #bykarb

you will be hungry again in one hour.

Contact Me

by karb    barer strasse 84   80799 münchen    |   +49 176 311 84 922

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