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We're designers, writers, strategists, communicators, and visionaries working across multiple disciplines. In our women-led creative collective, every talent is cultivated, nurtured and skillfully expressed.

FOUNDED WITH THE DESIRE FOR A NEW DIRECTION

THE WHY

BYKARB was never founded, it simply happened. Growing out of a collaboration, we finally admitted that we were a real business when we signed a lease for our first own office in Munich, Germany in 2018. Like many visionaries who start out on their own, we set out to do things a little differently. We're a collective where creatives come together in a flat organizational structure, supported by community and creativity.

THE WHO

Our team is what makes us us. And what unites us is our forward-thinking, common humanity and mutual interests. The work we do is multidisciplinary, but our team is multidisciplinary by nature. Each individual is hand-picked for their interests, versatility and expertise. Next to being creatives, we are also people, and BYKARB is every story behind every individual.

ALEXANDRA KRÜSI

FOUNDER AND CREATIVE DIRECTOR

ALEXANDRA KRÜSI

Driven by creativity, Alex dedicates herself to everything from the essentials to the meticulous details. Rooted in design, architecture and fashion, Alexandra's career path has always carried a notable creative thread. With over 10 years of experience as a fashion editor and creative director, Alexandra has worked internationally with and for prominent media houses such as Condé Nast and Hubert Burda Media. With profound expertise in the creative industry and an extensive network, Alexandra is conceptual by nature and aesthetic by heart.

JACKIE THIERSTEIN

DESIGNER

JACKIE THIERSTEIN

Fully involved in the making, Jackie creates value by helping brands adapt to an ever-changing world. With a BA in Trend & Future Forecasting from the Zurich University of the Arts, she has developed a keen knowledge of analyzing sociocultural shifts and the ability to translate them into future-oriented design concepts with a strong visual-communicative aspect. As a designer, she carries out her creativity specializations in all design fields.

SAVANNAH JANSSEN

PROJECT MANAGER

SAVANNAH JANSSEN

Making every word count is Savannah's daily mission. With a BA and MA in Theology and Philosophy, she is a writer as well as a reader. Savannah's approach as a copywriter and project manager is professional, yet personal. Her international background and fluency in several languages allow her to offer unique strategic insights and creative guidance to small and large brands focused on health, wellness or sustainability to foster positive change.

LORINA BRÄNDLE

DESIGNER

LORINA BRÄNDLE

Lorina cultivates a drive for socially responsible work that nurtures the future. Solution-oriented and curiosity-driven, is her unique creative approach. With a BA in Trends & Identity, she thrives on creating design outcomes rooted in strategic communication of text and imagery while challenging conventional paradigms. In addition to her role as a designer, Lorina is responsible for maintaining peace during all types of creative productions.

NADJA KÄPPELI

PROJECT MANAGER

NADJA KÄPPELI

Nadja approaches challenges with targeted awareness, combined with a passion for what is deemed interesting. As both a public relations and project manager, she has a hands-on mentality when it comes to organizing and overseeing processes from start to finish. Her vast experience working across many disciplines and fields for brands as renowned interior magnet Westing, has honed her skills in both creative and structured organization.

SABRINA ISELI

PROJECT MANAGER

SABRINA ISELI

With a constant dedication to brands and their needs, Sabi is truly caring and supportive while initiating change at scale. She obtained her foundation and knowledge in different publishing houses, igniting a passion for communication, both written and spoken. Working on national campaigns with retailers such as Migros and Coop, Sabi remains calm in challenging times. Eager for new opportunities, she rethinks the ordinary to transform brands.

LINDA WITETSCHEK

PROJECT MANAGER

LINDA WITETSCHEK

Always one step ahead and on top of ever-changing trends, Linda leverages brands to create a future-proof presence. Exemplified by her studies with a BA & a MA degree in Fashion Studies and International Business & Marketing, she translates her experiences gained in the fashion industry into day-to-day business. Working with a variety of international brands such as Hugo Boss and LVMH, Linda manages projects with the quality, accuracy and care they deserve.

SILVANA DE PAOLA

DESIGNER

SILVANA DE PAOLA

Silvana strives for excellence by combining rational concepts with creative ideas. As a digital native and passionate designer, she combines these fields, bringing an open-minded and immersive approach to UX / UI design. Silvana’s BA in Visual Arts equipped her with a visual attitude and a strong focus on user-friendly design, building her expertise in creating intuitive and engaging digital experiences beyond the boundaries of interface design

XENIA PALACIOS

DESIGNER

XENIA PALACIOS

Xenia integrates photography and graphic design, synthesizing creativity, craft and technology. Through her career in various advertising and design agencies, she brings her conceptually based ideas and meticulous precision to the forefront. She carefully considers every aspect of the design process, which is then aesthetically executed. With an expertise from classic print & publishing houses, Xenia guides clients through every printing process.

BARBARA RODRIGUES

DESIGNER

BARBARA RODRIGUES

Barbara seeks to capture the essence of brands by shaping, building and transforming them. With a BA in Communication Design and Audiovisual & Multimedia, she is creative by nature. Holding positions in agencies in Portugal and Germany whilst covering various industries with her skills, she always focused on envisioning future brands through compelling and thoughtful design solutions. Barbara is a designer driven to create greatness.

TABEA SOPA

GRAPHIC DESIGNER

TABEA SOPA

As a digital native, envisioning and creating exceptional design ideas both on and offline is Tabea's forward-thinking force. Her path began at the intersection of design and production, with a genuine interest in understanding people and businesses also on a digital level. In her daily work as a graphic designer, she cultivates an open mind, intent on exploring new spaces for holistic brand experiences by working strategically across channels.

RAMONA GSCHWEND

DESIGNER

RAMONA GSCHWEND

Ramona has always focused on unbounded exploration and in-depth research within her work. With a BA in Trends & Future Forecasting and a background in production design and scenography, she creates strong narratives that ultimately result in the production of honest and accessible objects, images or designs. Always exploring the beauty of unexpected errors and coincidences through photography, she brings her vision to life with ease.

From small to large brands, from local to international companies, we strive to work with individuals who share our passion for curated solutions, collaboration and conceptual design.

FROM BOLD VISION TO CAREFUL IMPLEMENTATION, CONTACT US TO DISCUSS OPPORTUNITIES AND WAYS IN WHICH WE CAN WORK TOGETHER. 

On Sundays, we eat pasta
On Sundays, we eat pasta
Art in the Woods
Art in the Woods
Cabin Getaway
Cabin Getaway
Capturing Firenze
Capturing Firenze
Tuscan Tranquility
Tuscan Tranquility
JOURNEY WITH THE COLLECTIVE
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