FOUNDED WITH THE DESIRE FOR A NEW DIRECTION

Driven by creativity, Alex dedicates herself to everything from the essentials to the meticulous details. Rooted in design, architecture and fashion, Alexandra's career path has always carried a notable creative thread. With over 10 years of experience as a fashion editor and creative director, Alexandra has worked internationally with and for prominent media houses such as Condé Nast and Hubert Burda Media. With profound expertise in the creative industry and an extensive network, Alexandra is conceptual by nature and aesthetic by heart.

Nina thrives on collaboration, believing the best results emerge from teamwork. With a sharp eye for enhancing individual strengths, she fosters an environment of creativity and cohesion. Her career spans national and international fashion magazines, PR and creative agencies, as well as the cultural sector, where she orchestrated memorable live experiences. Valuing a structured approach, Nina navigates even the most challenging situations with perseverance, a yes-mentality, and a good sense of humor.

Fully involved in the making, Jackie creates value by helping brands adapt to an ever-changing world. With a BA in Trend & Future Forecasting from the Zurich University of the Arts, she has developed a keen knowledge of analyzing sociocultural shifts and the ability to translate them into future-oriented design concepts with a strong visual-communicative aspect. As a designer, she carries out her creativity specializations in all design fields.

Carmen brings intuition to every project, instinctively knowing where what is needed most. With a degree in Marketing and Communications, her journey into art direction and storytelling excelled at fashion houses such as Globus and Jelmoli, where she seamlessly managed multiple communication channels. Carmen's expertise lies in her strategic 360-degree approach to brands, ensuring that all internal and external requirements are met from start to finish.

Nadja approaches challenges with targeted awareness, combined with a passion for what is deemed interesting. As both a public relations and project manager, she has a hands-on mentality when it comes to organizing and overseeing processes from start to finish. Her vast experience working across many disciplines and fields for brands as renowned interior magnet Westwing, has honed her skills in both creative and structured organization.

As a digital native, envisioning and creating exceptional design ideas both on and offline is Tabea's forward-thinking force. Her path began at the intersection of design and production, with a genuine interest in understanding people and businesses also on a digital level. In her daily work as a graphic designer, she cultivates an open mind, intent on exploring new spaces for holistic brand experiences by working strategically across channels.

With a constant dedication to brands and their needs, Sabi is truly caring and supportive while initiating change at scale. She obtained her foundation and knowledge in different publishing houses, igniting a passion for communication, both written and spoken. Working on national campaigns with retailers such as Migros and Coop, Sabi remains calm in challenging times. Eager for new opportunities, she rethinks the ordinary to transform brands.

A natural connector with a pulse for culture, Susanne brings energy, intuition and strategic clarity to her role as PR and Social Media Manager, connecting brands and audiences through storytelling and social strategy. With a background in PR & Social Studies, she has experience across 360° agency work in lifestyle and fashion, including influencer collabs, events and activations for brands such as GANNI. Curious and instinctive, she keeps brands in step with culture.

Andrea builds brands people genuinely connect with, guided by a sharp instinct for atmosphere and detail. Educated in Design and specialised in Brand Management and Strategy, she has shaped identities, experiences and concepts across studios and agencies between Zurich and London. Working across a wide range of industries, Andrea pairs a strategic mindset with a refined visual sensibility to create work with real clarity and distinction.

Lorina cultivates a drive for socially responsible work that nurtures the future. Solution-oriented and curiosity-driven, is her unique creative approach. With a BA in Trends & Identity, she thrives on creating design outcomes rooted in strategic communication of text and imagery while challenging conventional paradigms. In addition to her role as a designer, Lorina is responsible for maintaining peace during all types of creative productions.

Making every word count is Savannah's daily mission. With a BA and MA in Theology and Philosophy, she is a writer as well as a reader. Savannah's approach as a copywriter and project manager is professional, yet personal. Her international background and fluency in several languages allow her to offer unique strategic insights and creative guidance to small and large brands focused on health, wellness or sustainability to foster positive change.

As resident feel-good manager, Oskar brings boundless energy and excitement, helping the team stay focused amidst the daily hustle and bustle of work life. Regular walks with Oskar allow the team to take a break from screens, recharge, and refocus, returning to work with clear minds and renewed energy. In addition to paw therapy, Oskar teaches essential skills like patience and adaptability, building the team‘s toughness and resilience.