Olio Nobile | BYKARB

Engaging all the senses - Olio Nobile's certified authentic Tuscan olive oil has high standards to end in a ''Pizzica la Gola''. Run as a family business, the passion, approach and knowledge are passed down from generation to generation. The oil is produced with inherited experience, from the hand-picked olives to the careful production of liquid gold. Our journey included a refined branding, product and packaging design, a thoughtfully redesigned print system, along with a website redesign and the production of highly recognizable photo and video content.

Photography by: Christopher Philadelphia

Videography by: Lapo Pecchioli

Photography Art Direction: BYKARB

CLIENT

OLIO NOBILE

INDUSTRY

CULINARY

SERVICES

BRAND & IDENTITY DESIGN

DIGITAL & PRINT DEVELOPMENT

STORYTELLING & CONTENT PRODUCTION

Portofolio photography by Savannah J & Editing by Jackie Th

Experience the essence of Tuscany with Olio Nobile, the I.G.P. of choice.

BRAND & IDENTITY DESIGN

OBJECTIVE

Creating a remarkable, distinct brand language that captivates both in-store and online customers. Paired with a distinctive and visually striking identity that stands out effortlessly on store shelves and online platforms alike, olive oil brand Olio Nobile wanted to communicate its rich Tuscan heritage and unparalleled quality through design.

SOLUTION

Our rebranding emphasized the brand's unique artisanal approach. By redesigning the logo, we combined elegance with modernity, while the curated iconography symbolized the brand's Italian history and commitment to quality. In addition, we curated a typographic system with enhanced finesse and carefully selected a color palette that evokes originality and ultimately reflects the brand's personality and character. The result is a holistic transformation that breathes new life into the brand's identity and creates a remarkable and distinctive visual presence among its competitors.

DIGITAL & PRINT DEVELOPMENT

OBJECTIVE

A strategic product and packaging redesign, as well as a reimagined print and digital system, establishing the brand as an authentic Italian product that meets rigorous quality and organic certification standards. The goal was to create products and collateral that would stand out from the competition and convey the brand's commitment towards excellence.

SOLUTION

With great attention to detail we created a visually compelling design system that captures the essence of Olio Nobile and positions its products as a highly valued choice for consumers and olive oil connoisseurs. The product and packaging design were reworked and balanced with an artistic, abstract illustration, meticulously selected paper and printing techniques that emphasize their role as the source of the exquisite oil. Based on a user-friendly, redesigned website, we invited viewers on a sensory journey that revealed Olio Nobile's rich Tuscan heritage and unparalleled quality.

STORYTELLING & CONTENT PRODUCTION

OBJECTIVE

The objective was to visually showcase Olio Nobile's Italian heritage, sustainable practices and family spirit. During a photoshoot we captured authentic moments like olive harvesting and pressing. We strived to tell a compelling visual story that resonates with viewers, guided by cohesive art direction.

SOLUTION

A story-driven content production, set in the enchanting landscapes of Tuscany, Italy, showcased Olio Nobile's Italian heritage, sustainable harvesting practices and cherished family aspects. Compelling visuals highlighted the production sites and underscored the brand's commitment to quality and environmental stewardship. This immersive brand experience beautifully portrayed the harmonious blend of tradition, nature and family values that define Olio Nobile's signature olive oil through photography and video.

A drop of Tuscany. Olio Nobile's I.G.P. certified extra virgin olive oils are produced according to the highest standards of quality and sustainability. With delicate spiciness and subtle bitter notes.

— Olio Nobile