Creating valuable collaborations with Swiss personalities for automotive brand Porsche Switzerland to establish and enhance the image and media communication as part of their Driven by Dreams series. From concept development to emotionally charged content creation, we authored a production that portrayed the motion-driven story around influential Swiss personality and private chef Sabrina Cipolla, her food art business and the unique culinary experiences she creates.
Photography by: Anton Sefa
Videography by: Ferko Port
Photography Art Direction: BYKARB
NETWORK & INFLUENCER RELATIONS
Driven by dreams. Sabrina Cipolla, what drives you?
4 leaves of gelatin
300ml clear pear juice
2 bay leaves
180g Greek yogurt
100ml full cream
1 egg white
— Sabrina Cipolla
Soak the gelatin in iced water for 10 minutes. Meanwhile, reduce the pear juice with the bay leaves and sugar to 1 dl. Squeeze the gelatin and add leaves to the pear and bay juice and stir until the gelatin has dissolved. Pour through a sieve into a bowl and mix with the yogurt. Whip the cream and egg whites separately, fold carefully into the mixture and chill for at least 4 hours.
STORYTELLING & CONTENT CREATION
Presentation of the latest e-mobility models in a 360-degree marketing campaign with a focus on female target groups based on the campaign theme 'What drives you'. Featuring exciting Swiss personalities who share Porsche's values and present their unique perspective on what drives their lives and how they define a sustainable lifestyle through an extensive photo and video concept.
We developed a national campaign for Porsche, including diverse digital and print media channels, a complete out-of-home campaign in Zurich, as well as writing a engaging interview for the Porsche magazine. Our scope of work covered everything from a coherent storyboard, location scouting, art direction and creative leadership in the production of photo and video content that beautifully showcased Sabrina's personality and career fused with the values of Porsche.