SHAPE ME | BYKARB

Shape Me offers stylish, high-quality shapewear for individuals of all sizes, shapes and genders. Their mission is to empower customers to feel confident and comfortable in their bodies by providing shapewear that feels like a second skin. As Germany's leading online platform, they celebrate and enhance everybody with their inclusive collection. By working in multiple design disciplines such as identity design, content creation, social media management, and digital design, we aimed to generate a coherent and engaging brand experience that works in any format and on any platform.

Photography by: Timotheus Theisen, Christopher Kuhn

Photography Art Direction: BYKARB

CLIENT

SHAPE ME

INDUSTRY

FASHION

SERVICES

BRAND & IDENTITY DESIGN

SOCIAL MEDIA MANAGEMENT

STORYTELLING & CONTENT PRODUCTION

Portofolio photography by Savannah J & Editing by Jackie Th

Shape the future as the leading online shapewear platform.

BRAND & IDENTITY DESIGN

OBJECTIVE

Executing a holistic rebranding for ShapeMe by creating a powerful new visual identity that resonates with audiences across multiple touch points. Finding a distinctive voice that allows the brand to deliver a more desirable experience that creates a deeper connection. Redefining the perception of the brand through an engaging launch campaign and positioning them as an influential brand in their industry.

SOLUTION

As part of the ShapeMe rebranding, we delivered an elevated brand strategy, design system, and guidelines. To best reflect the brand's personality, we rebuilt the original visual identity and sharpened the story behind it. From typography to color systems, logo and stamp designs, we ultimately completed a full-service rebranding and shaped the brand's visual identity.

SOCIAL MEDIA MANAGEMENT

OBJECTIVE

Developing a channel-specific social media strategy that increases brand awareness through popular platforms such as Instagram, Facebook, Pinterest, and YouTube, thereby shaping the brand's digital presence. Providing a tailored strategy for each platform, optimizing content for maximum engagement and reach.

SOLUTION

We created a social media guideline for all primary digital channels and planned the content in accordance with a marketing calendar tailored to the brands goals. Based on the latest features and trends, we created a monthly content stream showing engaging and design-forward visuals and videos. The multi-channel management provided regular analyses to ensure professional and up-to-date communication for an optimal engagement with the brand's following base and an increase in traffic.

STORYTELLING & CONTENT PRODUCTION

OBJECTIVE

ShapeMe sought the creation of authentic and tailored content, representing its core values of individuality, diversity and body positivity. The objective was to develop a compelling campaign that not only highlights the seamless connection between their high-quality, well-fitting products but also inspires one to embrace one's inner confidence and feel empowered when dressed in shapewear.

SOLUTION

We worked alongside ShapeMe to coordinate, manage and produce a campaign, launching their own product line, ShapeMe Studio. This content production included booking models and locations, all organizational components, as well as creative direction in the production of photo and video content. Using authentic storytelling as our tool, this campaign shoot celebrates different silhouettes and empowers everybody to be themselves.

No matter what size. No matter what shape. No matter what gender. Feeling good in your own body is the key. True to the motto: Silhouettes are there to play with, the Munich-based label Shape Me stands for stylish shapewear that brings out the best in every body.

– ELLE Germany