From cutting-edge technology that conserves resources to careful material selection, Innolana is committed to creating a more conscious future for knitwear. We partnered with the brand on its journey to combine timeless tradition, new weaving innovations and responsible manufacturing into a unified new identity. Together, we created a brand presence that reflects their unwavering commitment to sustainability while honoring their rich heritage and exquisite craftsmanship.
Portofolio photography by Savannah J & Editing by Jackie Th
Traditional weaving meets modern wool.
BRAND & IDENTITY DESIGN
OBJECTIVE
Forging a new identity for the traditional knitwear company Innolana that resonates with the modern world and positions the brand as an outstanding figure within the Swiss knitwear industry. The objective was to redefine the essence of the company through a conceptual brand and identity design, based on a new brand name and claim that encapsulates its unique story.
SOLUTION
Designed to make a lasting impact both as a company and with its high-quality and sustainable products. The new identity reflects the brand's craftsmanship, first by focusing on a distinctive logo design and second by pairing it with a carefully crafted icon that embodies its technological expertise in wool weaving. With a rebranding that seamlessly blends heritage and innovation, Innolana's new visual identity will leave its mark on the world of knitwear through language and optics.
Explorations of various logotypes and marks developed for Innolana – designs that offer a glimpse into our thought processes and creative experimentations. Reminding us that concepts, even when not used in final, contain unique journeys of exploration and discovery.
— BYKARB
WEPRACTICE
TISSO
SHAPE ME
SCHWEIZERBAD
OLIO NOBILE
INNOLANA
