We partnered with Porsche Switzerland for an emotion-charged content production, as part of their Driven by Dreams series. The extensive scope included showcasing Porsche vehicles alongside influential Swiss personalities, who embody the brand's values and performance-driven lifestyle. We highlighted the inspiring journey of sibling duo Francesca and Marco Kuonen, founders of the Swiss ski brand AK SKI. The content beautifully portrayed their shared commitment to innovation, sustainability, and the pursuit of constant motion.
Photography by: Anton Sefa
Videography by: Ferko Port
Photography Art Direction: BYKARB
CLIENT
PORSCHE
INDUSTRY
AUTOMOTIVE
SERVICES
STORYTELLING & CONTENT PRODUCTION
NETWORK & INFLUENCER RELATIONS
Driven by Dreams with Francesca and Marco Kuonen
STORYTELLING & CONTENT PRODUCTION
OBJECTIVE
Finding Swiss personalities to add authenticity and emotional resonance to the series' core question, 'What drives you?', by incorporating their unique perspectives and experiences into the mix and creating a deeply engaging narrative. Ensuring compelling and engaging campaign material through a comprehensive photo and video concept, from the production to the editing.
SOLUTION
Our content production showcased the essence of momentum, speed and performance by seamlessly fusing the art of skiing with the fast-paced world of Porsche. The underlying theme was the legacy of their family's Porsche collection, which served as a driving force for their continued pursuit of movement through the AK SKI brand. We captured the dynamic nature of motion through sharp and inviting cinematography and photography, a coherent storyboard, scouting of the perfect locations and precise styling, resulting in a comprehensive brand campaign.
Untracked powder snow. The feeling just before thundering down the slope. You feel the grip, take a last deep breath of the crystal clear mountain air. And off you go! Freedom. The speed. The adrenaline. For a moment, you think you're flying.
– Francesca and Marco Kuonen
TISSO
PORSCHE SABRINA CIPOLLA
MDO
SCHWEIZERBAD
PANERAI
CHARLOTTE CULOT
PORSCHE AK SKI
SHAPE ME
