MG Motor stands for driving innovation and redefining mobility – combining performance, sustainability and design in a new era of electric driving. With a focus on advanced features and eco-friendly vision, the brand embodies craftsmanship and lifestyle in equal measure. To bring this philosophy to life, MG partnered with the Roski family, creating authentic content that reflected both family values and MG’s forward-thinking approach to modern driving.
Photography by: Raphaela Pichler
Videography by: Ferko Port, Dominik Schulz
Portofolio photography by Savannah J & Editing by Jackie Th
The most powerful MG of all time.
STORYTELLING & CONTENT CREATION
OBJECTIVE
Developing video and photo campaigns for MG Motor’s electric vehicles with the aim of raising brand awareness and positioning the brand as both innovative and environmentally conscious. The campaigns sought to educate consumers about the benefits of electric mobility for everyday life while highlighting the vehicles’ performance, advanced features, and sustainable design. By creating excitement and positive brand associations, MG Motor aimed to strengthen its role as a forward-thinking player in the automotive industry.
SOLUTION
Our content productions captured the essence of modern electric mobility by seamlessly fusing authentic family moments with MG’s innovative vision. We delivered a series of comprehensive campaigns – from concept development and influencer cooperation to storyboarding, production execution, and digital social ad campaigns. By grounding each narrative in real-life scenarios, we created relatable touchpoints that invite audiences to envision a lifestyle where sustainability, performance, and meaningful connections go hand in hand. This approach made electric driving with the MG4 Electric feel within reach, seamlessly fitting into everyday rhythms.
A nimble electric car with incredible driving capabilities and intelligent technology. Energetic, agile design meets intelligent, cutting-edge technology and comes together in the MG4 Electric.
– MG Germany
The MG4 Electric combines an expressive exterior with a minimalist, user-friendly interior design. With a range of up to 520 kilometers, the MG4 Electric is also ideal for longer journeys or weekend trips.
– MG Germany
Sporty, dynamic, powerful. Curtain up for the most powerful MG of all time: the new MG4 Electric XPOWER. Playful yet functional, compact yet spacious – the MG4 Electric is the forward-looking solution. A car that opens the door to electric mobility for everyone. Its energetic, agile design expresses to the world the dynamism and free spirit of a brand that is almost 100 years young.
– MG Germany
The campaign we shot for MG Motor is finally out and I am so proud. Thank you for choosing us and for the lovely team, which made the shooting day so much fun.
– Dana Roski
MG MOTOR
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