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Pushing the limits of automotive innovation and style, MG Motors embodies excellence by seamlessly blending performance and luxury in every vehicle. For their campaign What Drives You, MG collaborated with the Roski family once again, one year after the success of their previous partnership. In showcasing their range of electric cars, MG sought content production that emphasized their advanced features and eco-friendly credentials.

Photography by: Raphaela Pichler

Videography by: Dominik Schulz

CLIENT

MG MOTORS

INDUSTRY

AUTOMOTIVE

Portofolio photography by Savannah J & Editing by Jackie Th

My kind of energy

STORYTELLING & CONTENT CREATION

OBJECTIVE

Developing a video and photo campaign for MG Motors' electric cars with the aim of increasing brand awareness, positioning the brand as innovative and environmentally conscious, while educating consumers about the benefits of electric vehicles for daily use. The campaign aimed to highlight the features, performance, and eco-friendliness of MG Motors' electric vehicles while creating excitement and a positive brand association.

SOLUTION

Building on the success of the first campaign, What Drives You embraced a fresh narrative. Through detailed storyboarding, we explored themes of ambition and connection, weaving them into everyday moments with MG’s electric cars. The production combined compelling storytelling and advanced visuals to highlight the sleek design, eco-friendly features, and top performance of MG's vehicles.

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We are proud to be the kind of creatives who are fully involved in the making – from the foundations to the future.

MG MOTORS MEDAL SILVER
MG MOTORS HUNTER GREEN
OLIO NOBILE
WEPRACTICE
DRINKPURE
TISSO
DIVE IN TO RELATED PROJECTS
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Ein wendiges Elektroauto mit unglaublichen Fahrfunktionen und intelligenter Technologie. Energetisches, agiles Design trifft auf intelligente, modernste Technologie und wird im MG4 Electric vereint.

— MG Deutschland

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