
Pushing the limits of automotive innovation and style, MG Motors embodies excellence by seamlessly blending performance and luxury in every vehicle. For their campaign What Drives You, MG collaborated with the Roski family once again, one year after the success of their previous partnership. In showcasing their range of electric cars, MG sought content production that emphasized their advanced features and eco-friendly credentials.
Photography by: Raphaela Pichler
Videography by: Dominik Schulz
Portofolio photography by Savannah J & Editing by Jackie Th
My kind of energy
STORYTELLING & CONTENT CREATION
OBJECTIVE
Developing a video and photo campaign for MG Motors' electric cars with the aim of increasing brand awareness, positioning the brand as innovative and environmentally conscious, while educating consumers about the benefits of electric vehicles for daily use. The campaign aimed to highlight the features, performance, and eco-friendliness of MG Motors' electric vehicles while creating excitement and a positive brand association.
SOLUTION
Building on the success of the first campaign, What Drives You embraced a fresh narrative. Through detailed storyboarding, we explored themes of ambition and connection, weaving them into everyday moments with MG’s electric cars. The production combined compelling storytelling and advanced visuals to highlight the sleek design, eco-friendly features, and top performance of MG's vehicles.




Ein wendiges Elektroauto mit unglaublichen Fahrfunktionen und intelligenter Technologie. Energetisches, agiles Design trifft auf intelligente, modernste Technologie und wird im MG4 Electric vereint.
— MG Deutschland

