

Driving innovation and redefining mobility, MG Motors partnered with the Roski family to showcase the artistry of their electric vehicles. Celebrating craftsmanship and design, we crafted a narrative blending performance, sustainability, and family values. From concept to content creation, the story highlighted the Roski family’s lifestyle alongside MG’s eco-conscious vision for modern driving.
Photography by: Raphaela Pichler
Videography by: Ferko Port
The most powerful MG of all time

Sportlich, Dynamisch, Kraftvoll. Vorhang auf für den leistungsstärksten MG aller Zeiten: Der neue MG4 Electric XPOWER.
Verspielt und funktional, kompakt und geräumig - der MG4 Electric ist die zukunftsweisende Lösung. Ein Auto, das jedem den Einstieg in die Welt der Elektromobilität ermöglicht. Sein energiegeladenes, agiles Design drückt der Welt die Dynamik und den freien Geist dieser fast 100 Jahre jungen Marke aus.
— MG Deutschland
STORYTELLING & CONTENT CREATION
OBJECTIVE
Developing a video and photo campaign for MG Motors' MG4 Electric Xpower with the aim of increasing brand awareness, positioning the brand as innovative and environmentally conscious, while educating consumers about the benefits of electric vehicles for daily use. The campaign aimed to highlight the features, performance, and eco-friendliness of MG Motors' electric vehicles while creating excitement and a positive brand association.
SOLUTION
Our approach began with detailed storyboarding, crafting a vision that seamlessly integrated the Roski family’s dynamic lifestyle with MG’s campaign theme, My Kind of Energy. By focusing on authentic family moments, we highlighted how MG's electric cars naturally fit into their everyday life. Through storytelling and cutting-edge visuals, the production captured the sleek design, eco-friendly features, and exceptional performance of MG’s electric vehicles.




The campaign we shot for MG Motors is finally out and I am so proud.
Thank you for choosing us and for the lovelies team, which made the shooting day so much fun.
— Dana Roski