AUMAR was founded by Dr. med. univ. Omar Harron, a well-known aesthetic medicine specialist based in Zurich. Meaning "the long-lived", AUMAR defines a new category of care where regenerative medicine meets emotional depth and artistic curation. We shaped the brand from its early stages, building a strategic foundation guided by trend research and expressed through visual identity, spatial design and creative direction.
3D Animation by: Tobias Peil Anderssohn
Design Wordmark by: Team Aumar
CLIENT
AUMAR BY DR. MED. UNIV. OMAR HAROON
INDUSTRY
HEALTH
BEAUTY
Portofolio photography by Savannah J & Editing by Jackie Th
A space where high-tech medicine, regenerative aesthetics, and rituals for body, mind and spirit converge.
BRAND & IDENTITY DESIGN
OBJECTIVE
AUMAR aimed to establish a unified brand presence – one that connects existing design elements such as logo and packaging design into a coherent whole. The intention was to build a visual and strategic foundation that reflects the brand’s philosophy with clarity, continuity and quiet confidence.
SOLUTION
We expanded and refined AUMAR’s identity across all layers, from strategy and concept to execution. Through a defined visual system including colour, imagery, typography and visuality, we shaped a brand language that feels precise yet sensorial. Rooted in foresight and intention, the result strengthens AUMAR’s position as a mindful brand defined by longevity, emotional depth and timeless design.
At AUMAR, beauty isn’t a quick fix. It’s a lifelong journey towards a healthier, longer, richer life. Experiences and celebrated together.
– Dr. med. univ. Omar Haroon
SOCIAL MEDIA MANAGEMENT
OBJECTIVE
Defining and uniting AUMAR’s worlds of time, art, space, science and culture laid the foundation for a coherent brand understanding, giving each world its own voice and visual language. The goal was to translate this framework into a digital rhythm that reflects AUMAR’s longevity aesthetics – building a strong community and creating a space to engage, connect and experience the brand in quiet interaction that creates lasting resonance.
SOLUTION
We developed a comprehensive social media strategy built on detailed analysis of existing touchpoints, audience behaviour and content performance. Based on these insights, we established a structure that connects strategy, curation and communication. Through clear content pillars, visual guidelines and editorial direction, AUMAR’s digital presence evolved into a connected ecosystem that embodies precision, emotion and continuity.
We exist to redefine aesthetics through deep understanding, thoughtful expression and timeless care. Aesthetics, to us, are deeply personal, never superficial. They reflect identity, emotions and personal stories.
– Brand Purpose
DIGITAL & PRINT DEVELOPMENT
OBJECTIVE
Extending AUMAR’s visual world into the physical realm meant developing new visual expressions across digital and printed media, creating continuity between tactile and on-screen experiences. The objective was to establish a cohesive system that communicates with the same restraint and depth – whether encountered on-screen, in-store or within urban space.
SOLUTION
We created a design concept for outdoor and print communication that brought the brand’s aesthetic language into public view. The first iteration, a poster installation for the brand’s space, reflected AUMAR’s sensorial rhythm through scale, texture and light. This approach now defines the foundation for ongoing digital and print applications.
AJOO
ANNATINA SARATZ
AUDEMARS PIGUET
AUMAR
AYUN
DRINKPURE
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INNOLANA
