brand & Identity design
OBJECTIVE
As an established trainer ready to step into her own visual identity, Anja sought visibility for her work as a Pilates instructor. The brief was to create a brand presence for Anja Joos that feels natural, warm, and authentic, without staging – one that reflects her manner of teaching, rooted in expertise and a modern approach, and communicates the quality her clients have come to expect.
SOLUTION
We developed a compact brand package that gave AJOO a face and voice. The name itself, a harmonious blend of Anja Joos, became the foundation, with the two round O’s forming a versatile design element. This included a wordmark that radiates elegance, strength, and personality; a small-scale photo production capturing the authenticity and warmth of her teaching environment; and social media assets to establish her digital presence. The result is a visual identity that feels personal, professional, and built with the future in mind – proving that even smaller brands deserve a distinct and considered presence.
AJOO
AYUN
SELBSTBEHAUPTUNG
ANNATINA SARATZ
AUMAR
OLIO NOBILE
DIVE IN TO RELATED PROJECTS
Thank you so much for the incredible work. Everything came together so beautifully – even better than I could have imagined!
– Anja Joos
AJOO is the personal Pilates studio of Anja Joos, a certified trainer with over 10 years of experience teaching the classical Pilates method. With discipline and dedication, she offers high-end, individualized training across the full Pilates spectrum. Whether in private sessions or small groups, she tailors each class to her clients' specific needs and movement capabilities. For Anja, Pilates is an investment in health, a holistic approach where breath and movement work in harmony to strengthen the body and mind.
Photography by: Xenia Palacios
Photography Art Direction: BYKARB
Portofolio photography by Savannah J & Editing by Jackie Th