Annatina Saratz is a certified naturopath specializing in Traditional European Naturopathy (TEN). From her practice in Zug, she offers holistic treatments that address the root cause of health concerns – from prevention to chronic conditions, for clients of all ages. Her approach is grounded in honesty and transparency, ensuring clients feel understood and empowered to strengthen their overall wellbeing.
Photography by: Xenia Palacios
Photography Art Direction: BYKARB
Portofolio photography by Savannah J & Editing by Jackie Th
Activating your body's natural healing.
brand & Identity design
OBJECTIVE
As Annatina launched her independent practice, she needed to establish a visual presence that reflected both her person and her work. The objective was to develop a brand identity that positions her as a professional, empathetic, and holistic therapist, one that conveys authenticity, quality, and warmth. The intended branding should create a sense of trust and reflect the care clients can expect to experience in her practice.
SOLUTION
We developed a brand identity that made Annatina's values visually tangible. Central to this is was the word-image mark featuring a subtle ginkgo leaf contour, symbolizing calm, vitality, and continuity. Its symmetrical form ensured recognition while remaining versatile in use. A harmonious color palette and considered typography completed a visual language that is modern, warm, reflecting both her holistic health approach as well as professional expertise.
Holistic health means bringing body, mind, and soul into harmony through the power of nature, and strengthening them sustainably.
– Annatina Saratz
SWISSPATH
AJOO
AYUN
SELBSTBEHAUPTUNG
ANNATINA SARATZ
AUMAR
