AYUN

AYUN is a clinic based in Zurich that specializes in personalized, preventive medicine. Going beyond traditional healthcare, AYUN empowers individuals to take control of their health through cutting-edge diagnostics, personalized interventions, and holistic approaches. The brand stands for the belief that longevity is not measured in extra years alone, but in the quality of life lived and fulfillment found therein.

Design Logo by: Team Ayun

CLIENT

AYUN

INDUSTRY

HEALTH

SERVICES

BRAND & IDENTITY DESIGN

Portofolio photography by Savannah J & Editing by Jackie Th

Advancing longevity — where science, technology, and prevention redefine living better, not just longer.

brand & Identity design

OBJECTIVE

AYUN required a strategic refresh to unify its visual identity and brand messaging across all touchpoints. While a core logo existed, there was an opportunity to define a coherent copywriting direction, tone of voice, and visual system. Our overarching task was to make the theme of longevity tangible and experiential across every visual and verbal touchpoint. The brief called for a contemporary brand expression that balances innovation with emotional depth, positioning AYUN within the competitive longevity space. This involved refining existing elements and developing new ones into clear, accessible formats, giving the brand a distinctive and immersive presence.

SOLUTION

We preserved AYUN's core logo and refined all other brand elements based on market and trend analysis. Our solution included a sharpened brand guideline, color system, typography, iconography, imagery, and a signature animation. The animation capture longevity as an ongoing process, with fluid motion and flowing color gradient, visualizing vitality continuously building. Beyond the visual identity, we developed a clear tone of voice, messaging, and brand narrative that is approachable, direct, and future-oriented. One that makes longevity feel accessible, speaking to people, not patients. This positions AYUN not as a healthcare provider, but as a movement that redefines aging purposefully.

Longevity is much more than just living longer. It’s about living with intention, deep relationships with loved ones and purpose. At AYUN, we believe that life is a gift, and every moment holds the potential to be meaningful. True longevity isn’t measured in years alone but in the quality of that life and in the legacy we leave behind.

– AYUN