We provided ongoing PR support for AP's German and Austrian presence, combining active and reactive press work with strategic media relations. This included maintaining and nurturing editorial relationships, securing meaningful interview opportunities, facilitating product experiences, and managing guest relations at brand events. Our approach was forward-driven, anticipating opportunities and ensuring the brand was represented authentically and consistently across all fronts. The result is a sustained and holistic media presence that positions Audemars Piguet not just as a watchmaker, but as a cultural meeting point where craftsmanship and diverse worlds come together.