Brand Research & Discovery
Carry out market research to understand the target audience, industry trends, and competitors. Gather information about the client's business, values, and goals.
Identify the client's unique selling propositions and brand differentiators.
Brand Strategy Development
Define the brand's positioning within the market. Develop a brand strategy that aligns with business objectives and a target audience. Compose a brand mission statement along with a definition of core values.
Brand Identity Creation
Designing a visually appealing and memorable brand identity that captures the essence of the brand by focusing first on creating a distinctive logo. Curating a color palette, typography, and graphic elements that reflect the brand's personality and character while establishing a strong and recognizable presence.
Brand Voice & Messaging
Establishing a brand voice, including tonality, language and messaging. In addition, we create a claim that best communicates the brand's values, benefits and character, as well as develop messages and taglines that resonate with your key audiences.
Compile all brand central elements, including logo, colors, typography, and voice, into a comprehensive brand guideline document. Specify the correct and incorrect usage of brand assets like logo usage, color codes & combinations, and typography rules. Provide instructions on how to maintain consistency across different channels.
Implementation of the new brand identity across multiple touch points, including web, social media, packaging and collateral. Help educate the brand on identity guidelines to ensure consistent application. Monitor brand reception and make adjustments as needed.