After four years without a clearly defined visual identity, Selbstbehauptung Schaffhausen required a distinct brand presence. The challenge was to develop a logo that captures self-determination, visually communicating the power to take up space and hold one's ground. The identity needed to feel approachable for various target groups while reflecting the professionalism and competence at the core of the association's work. Understanding the sensitive nature of their mission, the visual language needed to resonate with both the organization and the individuals it serves.