Graf von Faber-Castell, a distinguished name in fine writing instruments and stationery, was founded in 1761 in Stein, Germany. The brand blends tradition with innovation, crafting pens, pencils, and accessories of exceptional quality and timeless elegance. To enhance its digital presence, Graf von Faber-Castell sought strategies for content creation, design, and analysis across multiple platforms, aiming to optimize its social media presence.
3D Animation by: Noto Design
Photography Campaign: Raffaele Horstmann for Graf von Faber-Castell
Photography Influencer: Kera Till
Elevate your artistic experience with premium writing supplies.
CREATIVE CONSULTING & STRATEGY
OBJECTIVE
Developing a strategic social media campaign for the launch of Bloom Wood, translating Graf von Faber Castell’s iconic design DNA into a remarkable and contemporary digital presence. Rooted in the heritage of the brand while introducing a new era of writing instruments, the objective was to position the Bloom Wood as a timeless yet future-forward object through campaign planning and platform-specific storytelling.
SOLUTION
Based on the overarching campaign concept, a social media strategy tailored to the launch of Bloom Wood was developed, creating a cohesive and culturally relevant launch presence across digital platforms. Together with the creative teams at Graf von Faber Castell and NOTO, the strategic and creative direction included campaign planning, trend-informed content concepts, KOL and personality briefings, as well as behind-the-scenes photography and video content for platform-specific storytelling and activation, all grounded in a broad trend and future research.
AUDEMARS PIGUET
AUMAR
GRAF VON FABER CASTELL
MG MOTOR
OLIO NOBILE
WEPRACTICE
