Target Group Identification
Identifying and defining your brand's audiences and objectives in order to align them with relevant individuals and communities, including industry-specific networks, online communities, professional associations, potential partners, employees, or customers.
Strategy & Research
Developing a comprehensive strategy to connect your brand with influential people or organizations, based on research of brand-relevant influencers using pre-defined criteria, with additional tools to assess the fit between influencer and brand.
Connect & Negotiate
Contacting the defined and selected individuals or communities and attracting them to be part of the brand world. Negotiating cooperation agreements and contracts, as well as coordinating all influencer-related activities, such as communication, timelines and budgets.
Turning ideas into action by creating briefings for content execution across all key media channels. Focusing on brand fit and authentic content, we manage to deliver professional and engaging assets.
Handling ongoing communication and coordination between all parties during the cooperation period, as well as monitoring campaign goals, status, and budgets.
Monitoring & Performance
Reviewing influencer or community activity by requesting their insights and using analytic tools to create a performance view and evaluate relevant KPIs.