Collecting and evaluating information from various media sources to gain insights about public opinions, industry trends, and competitor activities to help form PR strategies and tactics.
Defining the strategic direction of PR activities and creating a holistic approach to effectively manage public perceptions by setting objectives, identifying target audiences and recommending PR initiatives such as media planning, while providing valuable advisory insights.
Creating visually appealing and effective designs for diverse PR materials, including press kits, which communicate key messages of the brand. Carefully crafted informations showcase the brands achievements, aiming to leave a lasting positive impression.
Press releases in formats such as newsletters, press materials or brief announcements are disseminated to the media, serving as a powerful communication tool to facilitate effective information exchange between the organization and media.
Nurturing relationships with essential stakeholders including journalists, influencers, and industry experts, leveraging our extensive network and longstanding connections to provide access to valuable contacts, enhancing media coverage and publicity.
Request & Sample Handling
Providing continuous support for PR activities, which includes handling press requests and inquiries, managing the logistics and distribution of product samples to the media.
Creating event concepts that result in a favorable impression among relevant participants. This involves planning, organization, and execution of events such as press conferences, product launches or corporate gatherings, all the while ensuring exceptional guest relations.
Continuously tracking the performance and impact of PR activities both online and offline. This includes tracking press clippings, assessing campaign reach and effectiveness, and using data-driven insights to make informed adjustments for continual improvement.